Intro
Brand New: Art and Commodity in the 1980s
New York: Rizzoli
2018
Content
This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York’s downtown art scene in the 1980s—from a DIY counterculture in the East Village. Coinciding with the rise of modern branding and the onset of the information age, artists’ focus on commodities and consumerism began as satire but came to be much more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships.
Editor: Gianni Jetzer
Texts: Bob Nickas, Patrick Jaojoco, Gianni Jetzer, Leah Pires
Design: Project Projects, New York
Specs: Hardcover, 8-3/4 x 10-3/4, inches, 192 pages, ISBN 978-0-8478-6241-2
