Intro
Pamela Rosenkranz+Nikolas Gambaroff
This Is Not My Color / The Seven Habits of Highly Effective People
Swiss Institute, New York
15 Sept–30 Oct 2011
Content
Pamela Rosenkranz and Nikolas Gambaroff presented their work together for the very first time. Established in dialogue, the exhibition contained two interwoven shows with distinctive titles: 'This Is Not My Color' (Rosenkranz) and 'The Seven Habits of Highly Effective People'(Gambaroff).
While none of the works in the exhibition actually present the human figure, their size, proportion, and posture reflect a common concern for the bodily. Both artists also share an interest in the exploitation of painting but refuse to consider themselves painters. The works reflect a strategy that borrows from and critiques consumer industry’s marketing of an idealized self—one which can be attained through the purchase of commodities, from self-help books to mineral water. The core of the exhibition is the idea that the made-for-purchase person is an illusory construct, one that can be unpacked through scientific and philosophical analyses.
